Lifestyle

Feeling Mentally Exhausted? How to Avoid Burnout as an Entrepreneur

January 16, 2019
Self Love: How to Avoid Burnout as an Entrepreneur

I am an excellent self taught baker! Quite honestly, whenever I put ingredients together to create a masterpiece, it takes me to the height of fulfillment. Little did I know – that there is so much more to business success than what I learnt theoretically from Business Management 101 in university.

Now one of the gains of venturing into your own business is freedom. Not only do you get a say in the people you work with; but your schedules, finances, working time, boundaries and goals also rely solely on you. So for someone like me who doesn’t really follow a specific operating structure; I saw my self working longer/harder than necessary.

It all became very overwhelming. From having to stand on my feet all day when baking to handling interstate logistics my self. Likewise, reach my geographic/financial target, accept as many contracts as possible. And still show up for family and friends when necessary. In fact, if care wasn’t taken – the tendency to neglect my self and eventually experiencing severe burnout was high.

Nevertheless, something had to change to prevent any more occurrence of collapsing emotionally (burnout). I had to restrategize so as to put my self; emotions, mental and physical health as priority. By this, a well crafted strategy is key not only to entrepreneurs but also individuals. Hence, it keeps us very accountable, on the right track and direction.

Having identified this; I started paying more attention to self care which I must say is a vital key to attaining success. 3 months into Fibreats, I was traveling a whole lot just to keep up with sourcing for raw materials, product packaging resources, and clients deliveries. It wasn’t enough to have resilience and willpower as that didn’t stop me from being worn out, tired and exhausted.

Self care is knowing when to unplug. And understanding that this healthy boundary is highly indispensable. Unplugging for me is taking a nap, reading empowering books, journaling, having a call date with my accountability partner and just naturally re-energize myself all over again. Of course, it could be different for you. But the end goal still remains the same – create a “ME” and respect it.

Can you even imagine I used to bake for 20 hours straight nonstop? This brings me to another important attribute of self care – saying NO. As a foodpreneur and notably one that is gaining visibility, the demand was high. So, I had to reprioritize by setting orders limit. Including the time allocated for production per day. At least everybody adjusted to my brand order policy; regardless of if it sits well with them or not.

Overall, you don’t want to reach that point of breaking down before you start paying more attention to your mind, body, and soul. The consequense isn’t detrimental to your health only. But your business will not thrive as expected and envisioned.

To round up; Good health is truly one’s wealth. And it shouldn’t be neglected for too long. Self Care remain obligatory!

Love,
Sekinat Sanni.

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4 Comments

  • Reply Sanni Lateef January 16, 2019 at 6:34 pm

    Thanks for your post. It mean a lot to ME.

  • Reply Hameedah January 16, 2019 at 8:11 pm

    You have spoken the truth sister. Just as some find it hard to stop procrastinating, others either find it hard to unplug, don’t know how to relax or simply just neglect selfcare. The consequence however usually makes matters worse and might eventually lead to a breakdown. I wrote about selfcare on my blog sometimes last year focusing on the littlest of things like wearing the right lingerie and having time for yourself by yourself . Thanks for this lovely post babe and keep it coming. I love it.

  • Reply Aramide January 16, 2019 at 8:20 pm

    This is really eye opening and informative for someone that is juggling a small business and having a major exam coming, in recently thought of shutting down the business because of the demands that come with it, but I’ve been advised and told otherwise, I just have to find that balance. I hope I can get motivated by your words. Amazing work👏🏽

  • Reply Idayat sanni January 16, 2019 at 9:41 pm

    This really resonated with me. And i learnt so much. Thank you for the peak into your struggles✊🏿 We will make it

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