You have heard a lot of scrap about blogging. It’s just a mere waste of time. The success rate is slow and others you know.
I won’t debate that with you but you must have changed cause before getting to the end of this article!
I started blogging out of passion. This was to help fill some gaps I have noticed in this beautiful community of ours. Well the results, I have been able to change minds and perspectives of people through my oratory prowess.
Over time, I have read countless of messages and comments encouraging and praying for me to be better at it.
Let’s face the truth! Job opportunities are in diverse as the employment of labour isn’t restricted to any field.
A blogger can among other things be employed by any company, organizations or establishments as a;
-social media specialist
-social media manager
-content writer/ copy writer
-social media strategist
-public relations coordinator
-consumer content marketing strategist
You imagine how on Earth would this be possible? The answer is not far fetched, they are skills earned from labourious efforts to become a professional blogger. You will excel in all the areas highlighted with optimum comfort.
A blogger can be a specialist whose service is ordered or demanded when needed and paid accordingly.
At this point, just as everyone is created for a purpose and significance, blogging equally possess certain economic importance to individual lives and businesses as well.
For this purpose, it’s essential to note certain ways blogging could be significant to businesses.
Today, blogging has grown into a platform used by millions ranging from small scale entrepreneurs to large scale businesses;
Is it that important in the new business world?
– Increases your website visibility through SEO (search engine optimization)
One of the most recently recognized benefits of blogging to business is the blog’s ability to improve your website’s SEO. (Search engine optimization). Google has recently improved its algorithm to heavily focus on a website’s content, backlinks and frequency of posts.
A blog well-managed, regularly updated and based on relevant topics to your business, your website’s SEO (Visibility) will be increased.
– Increase traffic to your website via inbound links
A company blog will also allow you to increase the number of relevant inbound links that will direct readers to the main parts of your website. This, along with SEO, will allow you to increase traffic to your website and the length of time that visitors spend on your site. You may even gain new customers as a result.
– Enforce your brand as an expert in a particular field
Another benefit to having a company blog is that its content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field. Many times this benefit is overlooked. There are readers at the other end of your blog, whether or not this is your main reason for building one.
– Position your brand as an industry leader
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
– Develop better customer relationships
In addition, blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Again, build trust by being a source of information. So, try to cultivate the habit of carrying your customers along because, they like to be informed.
All these are seemingly not all of the importance of blogging as they’re not limited to business alone. It refines individual thoughts, amplifies our humanity, links us to our tribe, and accelerates discovery and open a world without borders.
Share below ways you have benefited from blogging in terms of job opportunities.
Love, Sekinat Sanni.