Over the weekend, I was invited to the Private Launching of Nufaesah First Collection. And I must say, I was very impressed by the quality and style of the outfits. As such, I decided to have a mini interview session with the creative director behind the brand, Nafisah Oseni-Wahab.
Nufaesah is a clothing brand that was founded in 2016. They are a ready-to-wear brand that caters to Muslim women. Especially those who wish to protect their Islamic identity while pursuing their various careers.
Even though Nafisah Oseni-Wahab is the creative behind the brand; she still works as a research assistant to one of the Justices at the Federal High Court. Therefore, I really hope this piece will be of benefit to those; who are considering starting their own business, people in need of corporate clothing and beyond.
The inspiration and philosophy behind Nufeesah?
Being a Muslim woman, I constantly struggled with modesty, fashion, and dressing to suit my career. A lot of people are of the notion that these three components cannot go hand in hand. However, I personally do not agree.
It was also very difficult to access modest clothing that suited my lifestyle. As a result of my personal struggle, I started making my own clothes. And often, when I wore them, I got comments like “Nafisah, only you can rock a long straight skirt like that and get away with it”.
This made me realise that there is a big void that needs to be filled in the fashion and clothing industry in Nigeria.
In effectively managing Nufeesah with your 9-5 job, how has it been?
It has been hectic to be completely honest. But Alhamdulillah I have been able to find a balance. And typically I allocate time for everything including staying on top of my mails. Also, learning that I cannot do everything myself or even be at different places at the same time has truly helped.
What are the products Nufeesah offers, its quality and affordability?
Nufaesah offers clean-cut clothing specially tailored for the working class Muslim woman. Our products range from trousers/pants to dresses, tunics, pants set and skirt sets.
It is our aim at Nufaesah that the pieces are affordable; prices range from N9500 – N17,000. With that being said, quality in fabric and finishing is our core focus.
Any new collection that launched recently?
Yes! We just launched called Basic and our excitement is on the high. These basic pieces are all in neutral colours. They are perfect to pair with other items in your wardrobe for a sophisticated look.
Who is your target audience?
Our target audience is the working class Muslim women between the ages of 18 – 35 years old.
What does Nufeesah strive to offer in terms of objectives and values?
It is our objective to produce high quality, well finished and clean-cut clothing for the working class Muslim woman. Through this, we aim to increase the finesse and class of the working class Muslim woman in whatever sector she may find herself.
What advice will you give to younger women just embarking on entrepreneurship?
Hmmm… I am also in the learning process.
However, I will say cast away all fears and know that there are some lessons that no one can teach you. That is, you can only learn them yourself from experience. You should quickly realise that you are not an island; ask questions, employ professional assistance and do not be afraid to seek advice.
Also learn to stand your ground, be firm and listen to your guts then seal it up with prayer.
After pursuing it all, what do you hope for Nufeesah in the future?
I hope that Nufaesah will pass beyond the shores of Africa and penetrate into the world. I hope to one day see the brand on the high streets in London, Paris, Milan, New York, Dubai, Malaysia etc.
How can prospective customers reach Nufeesah?
Our customers can reach us via email at email@example.com; or call us on 08151867269. We also have an Instagram account: @NUFAESAH.
NUFAESAH WEBSITE WILL BE LIVE VERY SOON;
REGISTER TO BE NOTIFIED – www.nufaesah.com