Prior to my starting a blog, I had quite a number of bloggers around me. All of them complained about one thing – how their blogs were just consuming their time and energy without making them enough money. They claim to be doing everything right and still not getting the results they desire.
I never gave a thought to their complaints because I wasn’t blogging at that time. Now that I do, I have taken my time to visit these blogs most of which has been abandoned. In fact, I noticed a load of things that were wrong.
This article outlines the most critical of those undoubted reasons why most blogs/bloggers have difficulties and eventually fail.
1) Copying other people’s content
Are you even aware that the same people who are attracted to your blog also read other blogs in your niche? Oh, now you know. Plagiarism is a sin against your brand and will get your blog to an early grave. Do everything possible to stay original.
Yes, you can get inspiration from anywhere but you have a head that should be put to good use to create your own articles. Having the same topic doesn’t mean the content has to be the same. Do in-depth research on topics and come up with original contents even if it means hiring a freelancer.
2) Low Commitment
Inconsistency is a brand killer. Let’s face it, blogging is tasking. You have to be ready to put in the work especially in the early years. If you must make it in the sea of blogging without getting drowned then you need to be in the face of your readers as often as possible.
Even when folks have fallen in love with your brand, you must remain consistent. Because, if they can’t find you the minute you are supposed to be there; they will be lured by the next consistent blogger in your niche and might not get back to you.
3) Not connecting with your readers
Have you ever been ignored? Frankly, how did you feel?
Your readers are the reason you are blogging in the first place so there is absolutely no reason why you should not be connecting with them. If someone makes out time to read your contents and drop a comment, it is because they care. You should make a habit of responding to them.
Use their first name while replying them. And do let them know that you appreciate them stopping over; especially taking time to go through your articles. Ignoring them makes you come across as a snub and nobody wants to hang around such people.
4) You are not selling anything
What are you looking to make money from? Yes, I know Adsense but why not your own products too. As a blogger, you have a measure of influence over your readers and you should know what they need.
One of the things that can help you is to determine beforehand what kind of audience you are targeting with your blog. If you had defined your ideal audience avatar before starting your blog then you should be able to tell what their pain points are. Offer them products/services that solve that problem.
As for Sekinat Sanni Blog, we offer content development services amidst others. You can check our services here.
5) Not building an email list
One of the first things you should do is to start list building as soon as your blog is up. Building a list helps you in so many ways to reach your readers if you have something you want to sell to them. You can also market other people’s products to your email list and get paid for that.
Bloggers, contact me privately here.
Onto you; what are the challenges you might be having with blogging?
Love, Sekinat Sanni.