October 21, 2017

Women of all ages are resourceful and resilient. Generally, a woman easily becomes an expert at doing things even if it’s her first time at it. But then, even though an average woman has proven over and over again that she is a master of reinvention. When it comes to starting up a business, it becomes a challenge.

Women mostly lack the confidence to get started when it comes to starting a business especially their own initiated ideas.

In fact, women who work full-time also are also now interested in starting a business. But when asked why they haven’t done so yet, you’ll be amazed at the summary of all the different answers you’ll get.

No, it’s not the lack of money. Contrary to what a lot of people believe that it’s because of lack of funds, the most outstanding reason is NOT money.

Rather, it is FEAR wrapped up in different expressions like:

  • What if my business fails? Will I have to go back to my 9-5?


  • How am I sure that I can make enough income to sustain my lifestyle and cater for my responsibilities?


  • Won’t I feel overwhelmed if things start moving too fast? Am I sure I can cope?


  • Can I keep up with the demands of entrepreneurship, full-time job and running the home front as well?


  • Will I get the needed support from my family and friends?

The sum of all these questions is wrapped up in the four letter word – FEAR. Fear of the unknown, not receiving support, failure, being overwhelmed and even success.

Unfortunately, a lot of women allow this to hold them back so much that starting a business of their own never comes to existence in their lifetime.

Here are proven ways to deal with these fears:

  1. Fear of the unknown:

Ask yourself; how can my life change after starting a business eventually and succeeding at it?

Keeping the big picture in view will help to keep you motivated.

  1. Fear of not receiving support:

Build a strong support system for yourself.

Be in the midst of people who are on the same lane as you are, trying to build a business.

Get a mentor if you have to so that you will be accountable to someone.

  1. Fear of failure:

It’s important to realize that in everything we do, there’s always a chance that we’ll fail.

Failure is only a sign that you tried but regardless still learnt. It’s like another chance to fix your faults and perfect your craft.

Look at the worst case scenario; what do you stand to lose in the case that this venture fails?

Does it outweigh the lesson I must have learnt as a result of the failed venture? Is it something I can forgo?

Answering these questions genuinely will help you understand how much risk is involved and decide if it is something you want to try.

  1. Fear of being overwhelmed due to success:

My mentor will always say that some problems are good problems. And I dare to say the same with respect to the fear of being overwhelmed due to success.

It simply proves that you are growing and would need extra hands and more discipline. So to start with, I’ll tell you scratch this fear because it is not enough to stop you.

When managing your business, combining the home front and probably a 9-5 job becomes challenging. At a point, you will need to get extra hands to help you at home or with your business.

That way, you can delegate every other task while you concentrate only on matters that need your attention.

To sum up on starting a business of your own,

Whatever you do, do not let fear stop you. Put the above strategies to work and do let us know if they worked for you.

Have you already beaten these hurdles to starting a business of your own as a woman?

Share with us how you were able to achieve that in the comment.

Love, Sekinat Sanni.

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  • Reply Shona October 22, 2017 at 6:14 am

    Thank you sekinat for this article. Fear is a horrible thing. I’m not sure I’ve beaten these hurdles completely even though I’ve been in business for a few months now, I just feel like as one progresses, it will all get easier

  • Reply rodiyah October 22, 2017 at 10:19 am

    Support system is really important. This post is coming to me at the right time. Thanks Sekinah

  • Reply Oyetade Mushrafat Adeola October 22, 2017 at 10:25 am

    This article just saved my business, I was thinking about closing it up. Thank you sekinat.

  • Reply Shakirat October 22, 2017 at 11:56 am

    Dear of failure. That is what keeps me from starting but I’m working on it, telling myself it’s going to be okay, it either works or it doesn’t and I’d do something else but that fear still nags at me

  • Reply Styledbyzaynab October 22, 2017 at 3:45 pm

    Fear was what delayed my growth and business… But alhamdulillah!

  • Reply faseehah October 22, 2017 at 3:56 pm

    yeah , you just nailed it ! that fear, even after starting the business, the fear still dwells in the heart. Before starting my business few months back, I have been romancing the idea for nothing less that two years,then I would be like I would start someday. Being an undergraduate, I would always fear if my business wouldn’t affect my own academic performance ,I would fear the stress involved ,I would fear my lack of experience and also the fear of being rejected by my proposed customers, then. You know I wouldn’t know what they really want and their tastes. One after the other ,I tried to break the chains of fear, I summoned the courage ,I realized success is far beyond academics performance ,that Iwill have to start taking my own responsibilities someday soon, that the stress Is worth it if it will be gainful, that somewhere, anywhere ,there is always that one person that needs anything I have to offer irrespective of how unattractive it seems to others. I realized, all is possible with work and even when I fail, I will rise again… The amazing part of this all is , You ( miss Sekinat Sanni ) were one of those I discussed my idea with first, and you gave me that courage to start anyway. You are wonderful ,you are such a blessing to this Ummah

  • Reply Yusuf Adeyemo October 22, 2017 at 4:16 pm

    I can relate. Lack of confidence was mine,I kept telling myself for years that I can’t do it (Face your programming I TOLD MYSELF). Turns out I can. So I wasted a lot of time. Thanks Mooma for writing this article

  • Reply Ishola Adebayo October 22, 2017 at 4:21 pm

    A must read for all women in biz.

  • Reply Bilkis October 25, 2017 at 9:35 pm

    Mine is simiply being shy sometimes. Thank you for this article

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